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IKEA: Product,pricing, and pass-through
Institution:1. Department of Economics, Boston University, Boston, MA 02215, USA;2. National Bureau of Economic Research, Cambridge, MA 02138, USA;3. Bank of Canada, 234 Wellington Street, Ottawa, ON, K1A 0G9, Canada;4. The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA;1. Research Department, Federal Reserve Bank of Minneapolis, 90 Hennepin Avenue, Minneapolis, MN 55480, USA;2. Department of Economics, University of Oslo, P.O. Box 1095 Blindern, N-0317 Oslo, Norway;3. Department of Economics, Princeton University, Juis Romo Rabinowitz Building, Princeton, NJ 08540, USA;1. Graduate School of Economics, Kobe University, Rokkodai, Nada-ku, Kobe 657–8501, Japan;2. Research Institute of Economics and Business Administration, Kobe University, Rokkodai, Nada-ku,Kobe 657–8501, Japan
Abstract:With over 300 stores in 40 countries, IKEA is a major international presence in retail housewares and furnishings. IKEA publishes country-specific catalogs with local-currency prices guaranteed to hold for 1 year. This paper explores a new dataset of IKEA products and catalog prices covering six countries for the time period 1994–2010. The dataset, with over 140,000 observations, is uniquely poised to shed light on the way in which a large multinational retailer operates in a setting characterized by a very large number of identical goods which are priced in local currency in many countries. The goal of this paper is to document the choices made by IKEA in several related decision areas. In doing so, this paper provides evidence against which existing theories can be evaluated and revised in the light of this new information.
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