| 订单管理在汽车制造企业的应用 |
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| 引用本文： | 郑向群,胡振华.订单管理在汽车制造企业的应用[J].企业技术开发,2009,28(1). |
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| 作者姓名： | 郑向群 胡振华 |
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| 作者单位： | 中南大学商学院,湖南,长沙,410083
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| 摘 要： | 随着汽车企业的竞争不断加剧,行业利润率降低,制造策略对汽车生产企业显得尤为重要。文章介绍了汽车订单供应线"一体化产量计划"流程,分析了汽车制造业务模型特点,说明订单管理在汽车制造企业中的作用。
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| 关 键 词： | 订单管理 汽车制造策略 供应链管理 核心竞争力 |
Application of order management in auto manufacture industry |
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| ZHENG Xiang-qun,HU Zhen-hua.Application of order management in auto manufacture industry[J].Technological Development of Enterprise,2009,28(1). |
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| Authors: | ZHENG Xiang-qun HU Zhen-hua |
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| Institution: | Business School;Central South University;Changsha;Hunan 410083;China |
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| Abstract: | With the competition between auto industries becoming fiercer, the profit comes down, so manufacture strategy becomes especially important to auto manufacture industries. This paper gives an introduction about "integrative output plan"process of order-supply routes, analyzes the specialties of auto manufacture business model, and explains the effects of order management on auto manufacture industries. |
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| Keywords: | order management auto manufacture strategy management of supply chains core competitiveness |
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