| 当代中国青年农民媒介消费研究——基于一项全国性调查的判断与分析 |
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| 引用本文： | 李程骅,宋祖华,黄建远,戴文红.当代中国青年农民媒介消费研究——基于一项全国性调查的判断与分析[J].南京财经大学学报,2007(1):1-7. |
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| 作者姓名： | 李程骅 宋祖华 黄建远 戴文红 |
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| 作者单位： | 南京财经大学新闻学系,江苏南京210046 |
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| 摘 要： | 在建设社会主义新农村的系统行动中，媒介在信息传播、生活方式引导以及农村文化建设方面起着决定性的作用。青年农民在当前媒介消费中的选择，能比较真实地体现各类媒体在农村的认同度和影响力，他们在媒介消费方面的现实需求和潜在需求，则对传统媒体和新媒体开拓城市化进程中的农村媒介市场从内容到形式强化贴近性提供了具体的导向。面向农村媒介市场，主流媒体应该树立起提升青年农民素质、推进社会文明建设的使命。
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| 关 键 词： | 青年农民 媒介消费 研究 |
| 文章编号： | 1672-6049（2007）01-0001-07 |
| 收稿时间： | 2006-11-10 |
A Study of Media Uses by Contemporary Chinese Young Peasants:Assumption and Analysis of a National Survey |
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| LI Chenghua, SONG- Zuhua, HUANG Jianyuan, DAI Wenhong.A Study of Media Uses by Contemporary Chinese Young Peasants:Assumption and Analysis of a National Survey[J].Journal of Nanjing University of Finance and Economics,2007(1):1-7. |
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| Authors: | LI Chenghua SONG- Zuhua HUANG Jianyuan DAI Wenhong |
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| Institution: | Nanjing University of Finance and Economics, Faculty of Journalism, Nanjing 210046, China |
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| Abstract: | During the reconstructive process of new socialist countryside,media are playing a decisive role in information communication,lifestyle guidance and cultural development in villages.Young peasants' choices on media consumption may relatively reflect the true cognition and influence of various media in countryside.Their factual and potential needs of media uses provide a direction for the media content and programming methods of the desired in the media market in suburban areas in the conventional and new media's urbanization process.The mainstream media should carry out the duties of advancing civilization reconstruction in the society and promoting young peasants' cultural literacy while facing the media market used by them. |
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| Keywords: | young peasants media consumption research |
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