旅游企业多元化经营的实施策略

多元化经营是企业发展过程中的重要策略选择，但是，近些年来许多企业因实施多元化经营而使其面临诸多困境，因此，正确认识和实施多元化经营战略显得尤为重要。本文主要从旅游企业的行业特点出发，深入分析旅游企业实施多元化经营的必要性、指出了企业实施多元化经营的方向选择及其依据，并对企业实施多元化经营后如何整合资源提出了相应对策建议。

A Study on the Necessity of Tourism Enterprises Implementing Diversification Strategy and Countermeasure

Diversification Strategy is one of the important management tactics during enterprise development process. As many enterprises carrying out Diversification Strategy have been confronted with a lot of difficult problems in recent years, so correctly understanding and putting Diversification Strategy into practice appears especially important. This paper mainly analyzes the characteristics of tourism industry, indicating it is necessary for tourism enterprises to implement Diversification Strategy, pointing out the direction choices of Diversification Strategy and their basis, proposing corresponding countermeasures for them how to integrate the resources,