| 基于资源整合的满族文化遗产旅游品牌建设 |
| |
| 引用本文： | 张丽,韩福文,卜长青.基于资源整合的满族文化遗产旅游品牌建设[J].国土与自然资源研究,2011(5):74-76. |
| |
| 作者姓名： | 张丽 韩福文 卜长青 |
| |
| 作者单位： | 沈阳师范大学旅游管理学院; |
| |
| 基金项目： | 中国北方少数民族文化研究基地项目阶段性成果(08ZX05) |
| |
| 摘 要： | 满族文化遗产历史悠久,资源丰富,类型齐全,特色鲜明,具有重要的旅游开发价值.基于满族文化遗产的自身优势进行资源整合,强化旅游品牌建设,是满族文化遗产旅游持续、健康发展的重要保证.本文在对满族文化遗产形成过程进行深入分析的基础上,探讨了满族文化遗产资源的旅游价值,并重点从旅游形象、空间分布、产业链、市场营销和开发环境整合...
|
| 关 键 词： | 满族文化遗产 资源整合 旅游品牌 建设 |
Tourism Brand Construction of Manchu Culture Heritage Based on Resources Integration |
| |
| ZHANG Li et al.Tourism Brand Construction of Manchu Culture Heritage Based on Resources Integration[J].Territory & Natural Resources Study,2011(5):74-76. |
| |
| Authors: | ZHANG Li |
| |
| Institution: | ZHANG Li et al(School of Tourism&Hospitality Management Shenyang Normal University,Liaoning 110034,China) |
| |
| Abstract: | Manchu culture heritage has great value in tourism development with a long history,rich resources and distinctive features.Tourism brand integration,relying on its own advantages,is the important guarantee for sustainable and healthy development of The Manchu culture heritage tourism.Based on the analysis of Manchu culture heritage tourism value,this article integrates its brand,and puts forward main strategies for strengthening tourism brand-building in respect of spatial distribution,industry chain,market... |
| |
| Keywords: | Manchu culture heritage resource integration tourism brand building |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
