Advertising Agency-client Attitudes Towards Ethical Issues in Political Advertising |
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| Authors: | David S Waller |
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| Institution: | (1) School of Marketing, University of Technology, Sydney, P.O. Box 123, Broadway, NSW, 2007, Australia |
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| Abstract: | Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship. |
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