O2O模式下品牌服装板型数字化响应机制探索

近几年来,服装电子商务发展迅猛,但是低价格、去库存式的基本模式一直存在。这种模式下,品牌服装的数字板型无法进行快速响应。O2O模式是服装电子商务的一种新模式,这种模式下有利于品牌服装及时获取顾客直接体验,并通过信息化手段快速反馈,生产企业及时进行数字板型响应,以适应更大的市场需求,这也是本文的研究目的所在。

Study on the Digital Response Mechanism of Branded Apparel Pattern in O2O Mode

In recent years, apparel electronic-commerce has been in a fast-growing period, but the basic mode with low price and destocking still exists. In this mode, the digital pattern of branded apparel can＇t be responded quickly. The O2O mode is one of the newest modes in the apparel electronic-commerce, in which the customers＇ direct experience on branded apparel can be got without delay, a quick response can be made through digital methods, and the timely digital pattern response can be made by manufacturers to adapt to the larger market demand.