| 顾客价值链及其优化策略探 |
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| 引用本文： | 项银仕. 顾客价值链及其优化策略探[J]. 南京财经大学学报, 2003, 0(4) |
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| 作者姓名： | 项银仕 |
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| 作者单位： | 南京财经大学营销与广告学系 江苏 南京 |
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| 摘 要： | ![]()
企业的竞争力归根结底是通过对顾客价值链施加影响并在为顾客创造价值的过程中形成的,为此企业应超越传统的企业资源计划管理模式(ERP),实行价值链管理(VCM),使营销和物流环节得以完善和优化,从而建立敏捷互动的市场反应与控制能力,全面提升客户满意度。
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| 关 键 词： | 顾客价值链效益 顾客价值链特征 优化价值链策略 |
Customer Value Chain and Strategies for Perfecting It |
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| XIANG Yinshi Dept. of Marketing and Advertising,Nanjing University of Finance and Economics,Nanjing ,China. Customer Value Chain and Strategies for Perfecting It[J]. Journal of Nanjing University of Finance and Economics, 2003, 0(4) |
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| Authors: | XIANG Yinshi Dept. of Marketing Advertising Nanjing University of Finance Economics Nanjing China |
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| Affiliation: | XIANG Yinshi Dept. of Marketing and Advertising,Nanjing University of Finance and Economics,Nanjing 210003,China |
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| Abstract: | ![]()
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| Keywords: | worth chain performanee of customer worth chain characteristic of customer perfect strategy of worth chain |
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