导入 CS战略提升房地产企业核心竞争力

激烈的市场竞争、多层次的住房消费，传统的营销战略越来越显得苍白无力，CS战略应运而生。房地产企业实施CS战略就是以顾客为导向，以信息为支撑，跟踪研究顾客满意程度，快速改善产品和服务环节，从而获得顾客认同，增强企业竞争力。

Inducting CS Tactic to Inerease the Core Competition of Real Estate Enterprise

Fierce market challenge and many str atifications lodging consumption m ake the traditional strategy more and more useless.Then CS strategy comes into being.For real estate enterprises,the implementation of CS strategy means being guided by customers.They shou ld take a follow -up re-search in the degree of customers' satisfaction and improve their prod ucts and service links,so as to establish a confidence among custom ers,thus to strengthen enterprise' s competitiveness.