| 基于TPB的中国消费者绿色消费行为的综合模型 |
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| 引用本文： | 刘宇伟.基于TPB的中国消费者绿色消费行为的综合模型[J].生态经济(学术版),2008(2). |
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| 作者姓名： | 刘宇伟 |
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| 作者单位： | 扬州大学管理学院 |
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| 摘 要： | 影响消费者绿色消费态度、意图和行为的因素众多,且错综复杂。本文结合中国消费者的社会文化的特点,回顾形成绿色消费态度、意向和行为的众多因素,并以计划行为理论(TPB)为基础,形成一个综合的理论模型.作为进一步研究的基础。
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| 关 键 词： | 中国消费者行为 绿色 计划行为理论 模型 |
A Integrated Model of Behavior of China s Green Consumers Based on TPB |
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| LIU Yu-wei.A Integrated Model of Behavior of China s Green Consumers Based on TPB[J].Ecological Economy,2008(2). |
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| Authors: | LIU Yu-wei |
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| Institution: | LIU Yu-wei (School of Management; Yangzhou University; Yangzhou Jiangsu 225009; China); |
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| Abstract: | There are many intricate variables influencing the green or environmental attitudes,intention and behavior of consumers.In this article the author intends to fabricate an integrate model based on Theory of Planned Behavior,after reviewing the multiple factors influencing the green or environmental attitudes,intention and behavior of China s consumers and combining the social and cultural characteristics of china s consumers. |
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| Keywords: | China s green consumer behavior theory of planned behavior model |
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