| 绿色促销活动的伦理思考 |
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| 引用本文： | 赵锋. 绿色促销活动的伦理思考[J]. 生态经济(学术版), 2006, 0(10): 154-156 |
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| 作者姓名： | 赵锋 |
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| 作者单位： | 广西财经学院国际经济与贸易系,南宁530003 |
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| 摘 要： | 伦理化的绿色促销活动体现了一种新的营销观念，反映出企业经营理念、价值观、社会责任感的企业深层形象，因而是绿色营销研究的主要内容。
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| 关 键 词： | 绿色促销 伦理 企业 |
The Ethical Thinking of Green Promotions |
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| ZHAO Feng. The Ethical Thinking of Green Promotions[J]. Ecological Economy, 2006, 0(10): 154-156 |
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| Authors: | ZHAO Feng |
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| Abstract: | The ethical green promotions show a kind of new marketing idea, which reflects the deeply image of the enterprise, including management principle, values and social sense of responsibilities. As a result, it is the main contents of green marketing researches. |
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| Keywords: | green promotions ethics enterprise |
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