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Residents’ support for red tourism in China: The moderating effect of central government
Institution:1. School of Tourism Management, Sun Yat-Sen University, PR China;2. School of Management, University of South Australia, Australia;3. School of Hospitality Business Management, College of Business, Washington State University, Pullman, Washington, USA;4. Department of Geography and Environmental Management, University of Waterloo, Canada;5. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa;1. School of Tourism and Hospitality Management, the University of the South Pacific, Suva, Fiji;2. Research Institute for Languages and Cultures of Asia (RILCA), Mahidol University, Salaya, Phutthamonthon, Nakhon Pathom 73170, Thailand;1. Department of Economics, Management, Industrial Engineering and Tourism, GOVCOPP, University of Aveiro, Portugal;2. Universidade Europeia – Laureate International Universities (Lisbon), GOVCOPP, Portugal
Abstract:This study proposes and tests a model that incorporates two competing theories of political trust, institutional trust and cultural trust, to examine community support for “red tourism” development. Using data gathered from residents living in close proximity to Jinggangshan Scenic Area in China, this study examines the influence of authoritarian values, particularly as they relate to level of residents’ power, their level of trust in government, and their effects on support for “red tourism.” Findings suggest that trust in central government moderates the relationship between trust in local government and support. Future studies should utilize the institutional trust framework to assess residents’ trust in the local government and the cultural trust framework to assess trust in the central government.
Keywords:Institutional trust  Cultural trust  Community support  Red tourism  Social Exchange Theory
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