The nature of ethical entrepreneurship in tourism |
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| Institution: | 1. Keep Northern Ireland Beautiful, Bridge House, 2 Paulett Avenue, Belfast BT5 4HD, United Kingdom;2. University of Surrey, Guildford GU2 7XH, United Kingdom;1. Diponegoro University, Indonesia;2. Griffith University, Australia;3. University of Queensland, Australia;1. School of Hospitality and Tourism Management, University of Surrey, Guildford GU2 7XH, UK;2. Edinburgh Napier University, Business School, 219 Colinton Road, Edinburgh EH14 1DJ, UK;3. Hamlet Hill Consultancy, 12 Hamlet Hill, Cove G84 0NB, Scotland, UK;1. Nottingham University Business School, Wollaton Rd, Nottingham, NG8 1BB, UK;2. School of Business and Economics, Loughborough University, Loughborough, LE11 3TU, UK |
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| Abstract: | This article examines ethical entrepreneurship in tourism by developing a Weberian Ideal-Type Construct for an ethical tourism entrepreneur, and thereby deeper understanding of ethical tourism entrepreneurship. This research contributes to the extremely scarce literature at the academic juncture of ethics, tourism and entrepreneurship, which is significant as tourism is characterised by entrepreneurial idiosyncrasies with ethical challenges. The study is methodologically rooted in Personal Construct Theory. The qualitative findings from 15 semi-structured interviews with entrepreneurs, who have been commended for their ethical business conduct, show that ethical entrepreneurship in tourism is based on intuitionism, care and relationships, future-orientation, humility and benevolence as key virtues. These findings challenge the more traditional views of entrepreneurial attributes, such as egoism, risk-taking and opportunism. |
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| Keywords: | Entrepreneurial ethic Tourism entrepreneur Weber’s Ideal-Type Personal Construct Theory |
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