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Weathering the Storm: Measuring Household Willingness‐to‐Pay for Risk‐Reduction in Post‐Katrina New Orleans
Authors:Craig E. Landry  Paul Hindsley  Okmyung Bin  Jamie B. Kruse  John C. Whitehead  Ken Wilson
Affiliation:1. Department of Economics and Center for Natural Hazards Research, East Carolina University, Greenville, NC 27858, USA;2. Department of Environmental Studies, Eckerd College, St. Petersburg, FL 33711, USA;3. Department of Economics, East Carolina University, Greenville, NC 27858, USA;4. Department of Economics, Appalachian State University, Boone, NC 28608, USA;5. Department of Sociology, East Carolina University, Greenville, NC 27858, USA
Abstract:The city of New Orleans suffered extensive damage as a result of Hurricane Katrina. Rebuilding involves decisions on investment in protective measures. An exhaustive list of protective measures has been studied in planning documents, with public comment solicited in town hall meetings. In this study we employ a different approach to examine public sentiment toward the selection and investment in protective measures. Our study uses a stated preference choice experiment with a stratified sample to investigate individuals' willingness‐to‐pay for rebuilding New Orleans's man‐made storm defenses, restoring natural storm protection, and improving evacuation options through a modernized transportation system. We target residents of the New Orleans metropolitan area as well as other U.S. citizens. Our results indicate that individuals are willing to pay for increased storm protection for New Orleans, but values differ among residents of the New Orleans metropolitan area and other U.S. citizens.
Keywords:H43  Q51  R53
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