| The Application of the BSC in Enterprise Strategy Management |
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| 引用本文： | Weiliang Zeng. The Application of the BSC in Enterprise Strategy Management[J]. 美中经济评论(英文版), 2005, 4(6): 78-81 |
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| 作者姓名： | Weiliang Zeng |
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| 摘 要： | As an achievement appraisal tool, the Balanced Scorecard （BSC） is applied in enterprise＇s strategic management. Combined the strategic goal with the applied process, through a series of index systems, it can make the enterprise＇s prospect accord with reality, as well as the strategic management organizational behavior operation keep unanimity with achievement in the information age.
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| 关 键 词： | 企业战略管理 平衡记分卡 产品管理 质量管理 |
The Application of the BSC in Enterprise Strategy Management |
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| Abstract: | |
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| Keywords: | achievement appraisal tool enterprise strategic management the Balanced Scorecard |
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