消费体验理论评述

消费体验已成为消费行为学研究的前沿问题,消费体验研究集中于六大主题:体验型消费与功能型消费的区分、消费体验的维度构成、消费体验的管理理论、消费体验的管理执行工具、消费体验整合理论、消费体验实证。文章对消费体验进行总结与评述,指出消费体验研究未来的发展方向。

Literature Review of Consumption Experience

Consumption experience has become a frontier question in the consumer behavior research. It concentrates on six topics as follows: experiential consumption and functional consumption discrimination, consumption experience dimension constitution, consumption experience management model, consumption expense experience management execution tool, consumption experience conformity theory, and consumption experience empirical studies. At the end of the paper, the author summarizes and comments on the consumption experience and points out the future development.