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The Relationship between Marketing and Brand Equity: Salvador Consumers Perception of Soft Drinks

Authors:	Karen Valessksca Rothschuh Jarquin Rodrigo Ladeira Ricardo Coutinho Mello Jason Amorim

Institution:	1. School of Administration, Department of Administration, NPGA - Núcleo de Pós Gradua??o em Administra?ao, Universidade Federal da Bahia, Salvador, Brazil;2. School of Administration, Department of Administration, NPGA - Núcleo de Pós Gradua??o em Administra?ao, Universidade Federal da Bahia, Salvador, Brazilhttps://orcid.org/0000-0001-8243-7270;3. School of Administration, Department of Administration, NPGA - Núcleo de Pós Gradua??o em Administra?ao, Universidade Federal da Bahia, Salvador, Brazilhttps://orcid.org/0000-0002-3265-6595;4. School of Administration, Department of Administration, NPGA - Núcleo de Pós Gradua??o em Administra?ao, Universidade Federal da Bahia, Salvador, Brazilhttps://orcid.org/0000-0001-6218-7171

Abstract:

Keywords:	Brand equity soft drink market Salvador