Utilization of new technologies: organizational adaptation to business environments |
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| Authors: | Namwoon Kim Jae H Pae |
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| Institution: | (1) Department of Management and Marketing, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong;(2) School of Business, Ewha Womans University, Seoul, South Korea |
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| Abstract: | The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining
or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with
the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the
two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the
suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the
perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which
may lead to a high level of utilization of new technologies for the buying firm.
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| Keywords: | Utilization of technology Organizational adaptation Environmental turbulence Support from supplier |
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