| 试论温泉度假酒店的发展现状与对策 |
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| 引用本文： | 王晓洋.试论温泉度假酒店的发展现状与对策[J].沈阳工程学院学报(社会科学版),2011,7(3):359-361. |
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| 作者姓名： | 王晓洋 |
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| 作者单位： | 苏州经贸职业技术学院旅游系,江苏苏州,215009 |
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| 摘 要： | 作为度假酒店的一种特殊产品类型,温泉度假酒店正在我国迅速发展,然而目前我国温泉度假酒店尚处于不断发展阶段,存在着运营模式雷同、产品类型单一等问题。为此,应采取经营方式向多元化发展,开发多样性、个性化的产品;构造温泉文化,向主题酒店发展;在标准化和专业化的服务规范基础上推行个性化的创新服务等措施,不断促进温泉度假酒店健康发展。
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| 关 键 词： | 温泉 度假酒店 酒店产品 服务创新 |
Discussion on development situation and countermeasure of hot spring resort hotel |
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| WANG Xiao-yang.Discussion on development situation and countermeasure of hot spring resort hotel[J].Journal of Shenyang Institute of Engineering:Social Sciences,2011,7(3):359-361. |
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| Authors: | WANG Xiao-yang |
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| Institution: | WANG Xiao-yang(Tourism Department,Suzhou Institute of Trade and Commerce,Suzhou 215009,China) |
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| Abstract: | As a special product type of resort hotel,hot spring resort hotel is developing rapidly in our country.However,at present hot spring resort hotel is still in the developing stage,there are some problems such as operation mode is identical,and product type is single,and so on.Therefore,should take the following measures to promote the healthy development of hot spring resort hotel:make operation mode pluralistic and develop various,individual product;construct hot spring culture and develop towards theme hot... |
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| Keywords: | hot spring resort hotel hotel product service innovation |
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