Options markets, self-fulfilling prophecies, and implied volatilities

This paper answers the following often asked question in option pricing theory: if the underlying asset's price does not satisfy a lognormal distribution, can market prices satisfy the Black-Scholes formula just because market participants believe it should? In complete markets, if the underlying asset's objective distribution is not lognormal, then the answer is no. But, in an incomplete market, if the underlying asset's objective distribution is not lognormal and all traders believe it is, then the answer is yes! The Black-Scholes formula can be a self-fulfilling prophecy. The proof of this second assertion consists of generating an economy where self-confirming beliefs sustain the Black-Scholes formula as an equilibrium. An asymmetric information model is provided, where the underlying asset's price has stochastic volatility and drift. This model is distinct from the existing pricing models in the literature, and it provides new empirical implications concerning Black-Scholes implied volatilities and the bid/ask spread. Similar to stochastic volatility models, this model is consistent with the implied volatility “smile” pattern in strike prices. In addition, it is consistent with implied volatilities being biased predictors of future volatilities.