互联网背景下农产品电商物流发展策略研究

我国已全面进入互联网时代,传统的销售和物流配送模式已无法满足当前农业产业发展的需求,加之“网购”已成为当前热门话题,因此,提供一站式电商服务,全面打通消费群体线上农产品购物壁垒迫在眉睫。鉴于此,论文重点梳理了农产品电商物流的发展现状,以培养创新型运营管理人才、完善电商平台物流配送体系、健全诚信体系为基本出发点,探讨了相应的优化策略。

Research on the Development Strategies of E-Commerce Logistics of Agricultural Products Under the Background of Internet

China has fully entered the internet era,the traditional sales and logistics distribution mode has been unable to meet the needs of the current development of the agricultural industry,and"online shopping"has become a current hot topic.Therefore,it is urgent to provide one-stop e-commerce services and comprehensively break through the barriers of online agricultural products shopping for consumer groups.In view of this,the paper emphatically combs the development status of e-commerce logistics of agricultural products,and discusses the corresponding optimization strategies with the basic starting point of cultivating innovative operation and management talents,improving the logistics and distribution system of e-commerce platform and perfecting integrity system.