| 电子商务与广州会展业的创新 |
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| 引用本文： | 陈拥军,赵海军,向驹.电子商务与广州会展业的创新[J].广东商学院学报,2008(2):63-66. |
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| 作者姓名： | 陈拥军 赵海军 向驹 |
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| 作者单位： | 广东商学院,电子商务市场应用技术重点实验室,广东广州,510320 |
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| 摘 要： | 广州会展业的发展既有先天的优势,也有自身的弱势面对新的竞争与挑战,广州会展业的发展应立足创新,充分利用现代电子商务技术,努力推进会展电子商务的主动营销,加快构建会展电子商务的诚信信息体系与服务平台
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| 关 键 词： | 电子商务 广州 会展业 创新 |
| 文章编号： | 1008-2506(2008)02-0063-04 |
| 修稿时间： | 2008年3月17日 |
On Electronic Commerce and the Innovation of Guangzhou Exhibition Industry |
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| CHEN Yong-jun,ZHAO Hai-jun,XIANG Ju.On Electronic Commerce and the Innovation of Guangzhou Exhibition Industry[J].Journal of Guangdong Business College,2008(2):63-66. |
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| Authors: | CHEN Yong-jun ZHAO Hai-jun XIANG Ju |
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| Abstract: | Guangzhou exhibition industry has not only congenital superiority but also his own weakness. Facing new competition and challenge,the development of Guangzhou exhibition industry should be based on innovation,fully using the modern electronic commerce technology,diligently advancing the initiative marketing of electronic commerce of exhibition industry,structuring the information system of the good faith in the electronic commerce of exhibition industry and its service platform. |
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| Keywords: | electronic commerce guangzhou exhibition industry innovation |
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