Ecotourism in Antarctica. The role of the naturalist‐guide in presenting places of natural interest

Tourism in Antarctica has seen rapid development over the last ten years, based mainly on the American market, and on special interest environmental discovery tours. This report discusses the key role of the naturalist‐guide in Antarctic tourism, and the importance of leadership, scientific knowledge, conservation and social skills in the work of a guide. The report suggests that the profession needs greater recognition: they have a critical role to play in developing sustainable tourism in environmentally fragile areas.