Sustainable Mi'kmaw cultural tourism development in Nova Scotia,Canada: examining cultural tourist and Mi'kmaw perspectives

This study assessed tourists' motivations and satisfaction in participating in authentic Mi'kmaw tourism activities in Nova Scotia, Canada, as well as the ideas, perceptions and components of sustainable cultural tourism development from the Mi'kmaw perspective. To solicit the tourists' perspective, surveys were administered to tourists visiting the existing Mi'kmaw cultural tourism sites in Nova Scotia, while the Mi'kmaw perspective was obtained through key informant interviews. The results of the survey suggest that tourists visiting the Mi'kmaw cultural tourism sites were highly educated and deeply interested in learning about culture and participating in authentic cultural experiences. Tourists were also highly satisfied with their experience and were interested in participating in aboriginal tourism again. Findings regarding the Mi'kmaw perspective indicate a focus on cultural tourism's ability to educate both tourists and the Mi'kmaw people on the Mi'kmaw culture as well as provide economic opportunities for Mi'kmaw communities. Of greater importance to the Mi'kmaw people is the preservation and protection of the Mi'kmaw culture. Conclusions drawn from the research include recommendations for the future success and sustainability of the Mi'kmaw cultural tourism sector. This study's findings may also inform other Canadian aboriginal communities seeking to develop robust and sustainable cultural tourism in their own settings.