商业企业营销道德中的问题与对策

在我国社会主义市场经济初级阶段,加强商业营销道德与文化建设是企业主动适应经济全球化和市场国际化的需要。加强商业企业营销道德建设,不仅要分析、解决商业营销活动中伦理失范问题,还必须挖掘其存在原因,构建适应市场经济的商业道德观念,加强法律法规建设,强化企业的社会责任,促进企业与外部环境的和谐发展。

Marketing Ethnies of Commercial Enterprises

In order to be adaptable to economic globalization and market internationalization, commercial enterprises need strengthen marketing morals and cultural construction at the early stage of Chinese socialist market economy. By analyzing and resolve the problems in marketing activities the paper points out the necessity of seting up moral concept matching the market economy, strengthening rules and regulations construction, enhancing social responsibility and promoting the harmonious development of both enterprise and external environment.