实惠并时尚着--透视江浙沪地区青少年服装消费观

以江浙沪地区青少年为研究对象，结合问卷调查和访谈两种方法考察当前青少年的服装消费行为和消费心理的外在表现并进行数据分析，进而得出当代青少年的新型服装消费观。调查结果表明，讲求实际、追求时尚是当代青少年服装消费观念的核心理念。而影响青少年的服装消费心理形成的主要因素，包括有求新求异心理、社会经济发展、传统勤俭观念以及自身支付能力这四个方面。

Real Benefit Combine Fashion --Seeing Through the Clothing Consumptive Psychology of Teenagers＇ of Changjiang Delta

For teenagers of Changjiang delta area, survey the garment enterprises psychology and activity of contemporary teenagers by both researching conducted a sampled questionnaire survey and interview, then arrive at a new garment consumption notion of teenagers. Investigation showed real benefit combine fashion is the nucleus of consumption notion of teenagers. Seeking something new and special, social economic development, traditional thrift beliefs and payment capacity of oneself, are the main force of forming this notion.