| 有限资源的创造性利用——基于冗余资源的商业模式创新:以麦乐送为例 |
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| 引用本文： | 张玉利,田新,王晓文.有限资源的创造性利用——基于冗余资源的商业模式创新:以麦乐送为例[J].经济管理,2009(3). |
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| 作者姓名： | 张玉利 田新 王晓文 |
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| 作者单位： | 南开大学商学院; |
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| 基金项目： | 国家自然科学基金重点项目“新企业创业机理与成长模式研究”(70732004) |
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| 摘 要： | 独特的商业模式有助于形成企业竞争优势。面对非理性和不确定的商业环境,是否存在一种更低成本、更低风险的商业模式创新途径?本文以麦当劳最近开展的麦乐送集中式送餐服务为研究案例,发现针对冗余资源进行创造性利用是一种很好的选择。
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| 关 键 词： | 有限资源的创造性利用 冗余资源 商业模式创新 麦乐送 |
Slack,Bricolage and Business Model Innovation:A Case Study based on McDonald's Delivery System |
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| ZHANG Yu-li,TIAN Xin,WANG Xiao-wen.Slack,Bricolage and Business Model Innovation:A Case Study based on McDonald's Delivery System[J].Economic Management,2009(3). |
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| Authors: | ZHANG Yu-li TIAN Xin WANG Xiao-wen |
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| Institution: | Business School;Nankai University;Tianjin;300071;China |
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| Abstract: | Slack is an important kind of resource in firm competition,but the research question"what role of slack plays in firm"is still inconclusive.We found that slack is useful for business model innovation, which further improves the firm competitive advantage.The whole process can implement by the way named bricolage.Then we proved the proposition through the case study of McDonald's Delivery System. |
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| Keywords: | bricolage slack business model innovation McDonald's Delivery system |
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