| 网络营销的理论基础及实施步骤 |
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| 引用本文： | 曾宇容.网络营销的理论基础及实施步骤[J].湖北经济学院学报,2001(4). |
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| 作者姓名： | 曾宇容 |
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| 作者单位： | 湖北商业高等专科学校计算中心 湖北武汉430079 |
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| 摘 要： | 国企业推行电子商务 ,应首先发展网络营销 ,由网络新经济所带来的市场渠道、营销方式、营销手段的巨大变化向我们展示了网络营销的诱人前景和迫切性。本文从市场营销学的角度 ,分析了网络营销的理论基础 ,并提出了企业电子商务战略中实施网络营销的基本步骤。
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| 关 键 词： | 电子商务 网络营销 战略 |
On the Principles of Online-marketing and Steps in EC Strategy |
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| ZENG Yu,rong.On the Principles of Online-marketing and Steps in EC Strategy[J].Journal of Hubei University of Economics,2001(4). |
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| Authors: | ZENG Yu rong |
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| Abstract: | To carry out EC, Chinese enterprises must develop online marketing at first, and then, we can successfully transit to the stage of the supply chain management. Considerable changes in the electronic commerce of marketing channels, patterns and the structure of distribution have shown a prosperous prospect. This thesis discusses the principles of online marketing and plans its steps in EC strategy. |
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| Keywords: | electronic commerce online marketing strategy |
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