农业观光旅游竞争力提升策略探析

农业观光旅游是中国旅游业发展中的亮点，具有特色鲜明的市场竞争优势。日益激烈的旅游市场竞争态势，给农业观光旅游的发展提出了新的要求，如何提升竞争力已成为农业观光旅游不容忽视的重大课题。文章针对观光农业的现状，提出因地制宜发展具有自身特色的农业观光旅游产业的观点，从主题定位、环境建设、宣传促销、科技投入、品牌建设、运行机制等方面提出农业观光旅游的发展思路，对提升农业观光旅游竞争力的策略进行了初步探讨。

The Analysis of the Strategy for Raising Agricultural Touring Tourism Comtmtitiveness

agricultural touring tourism is a highlight in the development of Chinese tourism and has a marked advantage for market competitiveness. The increasingly competitive tourism market imposes the new requirement on the development of agricultural tourism so that how to raise the competitiveness of the agricultural tourism is a major research theme. Based on the present situation of touring agriculture, this paper advanced the opinion that the industry of agricultural tourism is developed with the feature according to local conditions. Moreover, this paper gave the methods on developing agricultural tourism from the following perspectives such as theme choice, environment development, advertising and promotion, scientific and technological investment, brand construction and function mechanism to analyze the strategy for raising agricultural tourism competitiveness.