正确认识价格战本质,规范企业竞争行为和市场竞争秩序 |
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引用本文: | 侯雁.正确认识价格战本质,规范企业竞争行为和市场竞争秩序[J].商业研究,2001(10):14-17. |
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作者姓名: | 侯雁 |
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作者单位: | 广西工学院,管理工程系,广西,柳州,545006 |
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基金项目: | 本文获2001年广西壮族自治区教育厅科研项目 |
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摘 要: | 企业之间爆发价格战的表面原因是争夺市场份额,而本质是谋求市场权力以确保在竞争中居于优势地位。我们认为由此对市场竞争机制、竞争秩序市场竞争的力量所造成的损害值得人们重视,有关管理部门应该采取措施规范企业竞争行为,引导企业由价格战转向非价格竞争。
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关 键 词: | 价格战 竞争行为 竞争秩序 |
文章编号: | 1001-148x(2001)10-0014-03 |
修稿时间: | 2001年3月20日 |
Understand the nature of price war correctly and standardize competitive actions of enterprises and competitive order of the market |
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Abstract: | The seeming reason why price war breaks out among enterprises is that they want to fight for market shares. However,the nature of price war is that the enterprises attempt to pursue market power to ensure their advantages. we think it worthy to notice that the competitive system, competitive order and competitive forces of the market have been harmed by price war. The administrative department should take measures to standardize the competitive actions of enterprises, and guide the enterprise to non-price competition from price war. |
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Keywords: | price war competitive action competitive order |
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