| 移动商务的价值链与商务模式研究 |
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| 引用本文： | 王燕,高玉飞.移动商务的价值链与商务模式研究[J].物流科技,2006,29(9):63-66. |
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| 作者姓名： | 王燕 高玉飞 |
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| 作者单位： | 复旦大学,上海,200433 |
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| 摘 要： | 随着网络技术的不断进步，移动商务也渐渐成为一种新型的沟通方式，代表着网络时代商务模式发展的方向。本文从价值链和商务模式的角度探讨了移动商务的各种运作模式和利润实现模式，以期对中国移动商务的发展起到实际指导作用。
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| 关 键 词： | 移动商务 价值链 商务模式 |
| 文章编号： | 1002-3100（2006）09-0063-04 |
| 收稿时间： | 2006-03-14 |
| 修稿时间： | 2006年3月14日 |
Research on the Value Chain and Business Models for Mobile Commerce |
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| WANG Yan,GAO Yu-fei.Research on the Value Chain and Business Models for Mobile Commerce[J].Logistics Management,2006,29(9):63-66. |
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| Authors: | WANG Yan GAO Yu-fei |
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| Institution: | Fudan University, Shanghai 200433, China |
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| Abstract: | With the development of network technologies, mobile commerce is becoming a new way of communication and representing the trend of business model. Based on the theories of value chain and business model, we make scientific research on operational models and profit earning models of mobile commerce and hope it can make practical guidance to the development of China's mobile commerce. |
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| Keywords: | mobile commerce value chain business model |
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