| 战略联盟营销理念的演进分析 |
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| 引用本文： | 蔡华林.战略联盟营销理念的演进分析[J].财经论丛,2006(6):78-83. |
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| 作者姓名： | 蔡华林 |
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| 作者单位： | 浙江财经学院投资研究所,浙江,杭州,310018 |
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| 摘 要： | 战略联盟这一概念自提出以来,它就成了管理学界和企业界关注的焦点和热点问题。本文试从市场营销理念的视角探讨战略联盟的演进发展,深入阐述企业联盟、顾客联盟和积分联盟的实现形式及作用,以揭示战略联盟在经济社会发展和市场经营环境变化中不断演进的客观规律。
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| 关 键 词： | 战略联盟 企业联盟 顾客联盟 积分联盟 |
| 文章编号： | 1004-4892(2006)06-0078-06 |
| 收稿时间： | 09 7 2006 12:00AM |
| 修稿时间： | 2006年9月7日 |
Analysis on the Evolution of Marketing Concepts of Strategic Alliance |
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| CAI Hua-lin.Analysis on the Evolution of Marketing Concepts of Strategic Alliance[J].Collected Essays On Finance and Economics,2006(6):78-83. |
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| Authors: | CAI Hua-lin |
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| Institution: | Institute of Investment, Zhejiang University of Finance and Economics, Hangzhou 310018, China |
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| Abstract: | Strategic alliance becomes the focus and hot topic of management and business enterprises as it is put forward.To explore the evolutionary regulations of strategic alliance in market economic environment,this paper analyses the evolution of strategic alliance from the view of marketing and studies the realization forms and functions of enterprise alliance,customer alliance and score alliance. |
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| Keywords: | strategic alliance enterprise alliance customer alliance score alliance |
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