| 基于网络经济的顾客保留策略 |
| |
| 引用本文： | 张言彩,吴雷.基于网络经济的顾客保留策略[J].商业研究,2007(9):158-160. |
| |
| 作者姓名： | 张言彩 吴雷 |
| |
| 作者单位： | 淮阴师范学院,经济与管理系,江苏,淮安,223001 |
| |
| 摘 要： | 通过网络营销的交互性和良好的顾客服务手段,增进顾客关系成为网络营销取得长期效果的必要条件。顾客保留对于开发顾客的长期价值具有至关重要的作用,以顾客保留为核心的营销方式成为企业创造和保持竞争优势的重要策略。
|
| 关 键 词： | 网络 顾客忠诚 顾客保留 |
| 文章编号： | 1001-148X（2007）09-0158-03 |
| 收稿时间： | 2007-01-10 |
| 修稿时间： | 2007-01-10 |
Customer Retention Strategy Based on Internet Economy |
| |
| ZHANG Yan-cai,WU Lei.Customer Retention Strategy Based on Internet Economy[J].Commercial Research,2007(9):158-160. |
| |
| Authors: | ZHANG Yan-cai WU Lei |
| |
| Institution: | Economics and Management Department, Huai - yin Teachers College, Huai - an 223001, China |
| |
| Abstract: | Through the interactive internet marketing and customer service,it is necessary for companies to enhance customer relationship.Customer retention plays a vital role in the long term customer value.It is the core of marketing in the creation and the maintaining of the enterprises' competitive advantages. |
| |
| Keywords: | internet customer loyalty customer retention |
| 本文献已被 维普 万方数据 等数据库收录！ |
