| 乳品企业核心竞争力评价指标体系研究 |
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| 引用本文： | 姚艳,索志林. 乳品企业核心竞争力评价指标体系研究[J]. 边疆经济与文化, 2006, 0(6): 36-38 |
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| 作者姓名： | 姚艳 索志林 |
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| 作者单位： | 东北农业大学,黑龙江,哈尔滨,150030 |
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| 摘 要： | 构建乳品企业核心竞争力评价指标体系及其评价模型,采用层次分析法和二级模糊综合评判的方法,将乳品企业核心竞争力的指标体系量化,使企业能够方便、快捷地判断自己的核心竞争力.加强乳品企业核心竞争力,首先要加强质量管理,树立良好的品牌信誉,赢得消费者的忠诚;其次建立完善的营销网点和科学布局,培养专业化的成员和专业化的操作层序;再次加强产品技术的研发能力,再创企业的生机.
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| 关 键 词： | 核心竞争力 层次分析法 模糊综合评判 乳品 企业核心竞争力 竞争力评价 指标体系 研究 evaluation index system core competence enterprises 研发能力 产品技术 层序 操作 专业化 培养 科学布局 营销网点 完善 消费者 品牌信誉 质量管理 |
| 文章编号： | 1672-5409（2006）06-0036-03 |
| 收稿时间： | 2005-12-19 |
| 修稿时间： | 2005-12-19 |
The study on dairy enterprises core competence evaluation index system |
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| YAO Yan,SUO Zhi-lin. The study on dairy enterprises core competence evaluation index system[J]. The Border Economy and Culture, 2006, 0(6): 36-38 |
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| Authors: | YAO Yan SUO Zhi-lin |
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| Abstract: | Enterprises can judge his core competence conveniently and instantly by evaluation index system and evaluation model.The model take two fuzzy overall evaluation and analytic hierarchy process,and tries quantifying core competence's index system.In order to improve dairy enterprise's core competence,we should improve quality administration,set up a good brand prestige,gain customer's believe, set up a perfect operation net and scientific distribution,training professional employee and operation order,stress on exploitation in technology,rebuild enterprise's new life. |
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| Keywords: | core competence fuzzy overall evaluation analytic hierarchy process |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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