产业转型期的粤琼港澳台区域海洋旅游特色产品链构建

粤琼港澳台地区带海岸线漫长,海洋旅游资源丰富,具备了发展旅游的资源、需求、区位和产品四大优势,是重要的旅游目的地和旅游客源地。近年来,该地区的入境旅游增长幅度逐年下降,旅游经济在国民经济体系、对外经济体系和服务经济体系中的比重也正发生着变化,旅游业面临着转型。海洋旅游资源作为该地区带的优势资源,没有得到有效开发。本文剖析了粤琼港澳台地区转型时期的旅游产业,分析该区域旅游产业的新形态,并提出了构建海洋特色旅游产品链的设想。

Guangdong,Hainan,Hongkong and Macao district ocean tourism characteristics product chain construction

The area among Guangdong,Hainan,Hong Kong,Macao and Taiwan（GHHMT）is the important tourist destination and generating region,boasting a long coastal line with rich marine tourist resources and characterized with the great advantages to be developed for tourism.The construction of the prime tourist circle is steadily being pushed forward and the structures of marine tourist industry are constantly being improved.Compared with the before two years,the rapid growth of the tourist industry in GHHMT has conspicuously slowed down.As a result,the proportion of tourist economy is changing in the systems of national economy and service economy.The tourist market has become maturely stable from rapid growth,entering into a transitional stage.This paper advances the conception to construct such eight product chains related to sea and ocean as marine pleasure holiday tour,marine science and technology tour,yacht tour,sea fishing pleasure tour,ocean-specific tour and so on.