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Brand competency as a market segmentation method for brand R&D in the Asian luxury market |
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| Authors: | Inwon Kang Jiwon Lee Matthew M Shin Geon-Cheol Shin |
| Institution: | 1. Department of International Business & Trade, Kyung Hee University, Seoul, South Korea 2. School of Management, Marist College, 3399 North Road - Dyson Center 149, Poughkeepsie, NY, 12601, USA 3. School of Management, Kyung Hee University, Seoul, South Korea |
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| 本文献已被 SpringerLink 等数据库收录！ | |