Qualitätserwartungen und ethischer Anspruch bei der Lektüre von Blogs und von Tageszeitungen

Besides classical journalistic products, media users increasingly tend to read texts on the internet published by other users, as in weblogs. How do users navigate among these offers, how do they evaluate the quality, and which standards in terms of media ethics do they apply when reading weblogs compared to newspaper articles? Two empirical studies address these questions. In a survey, 702 internet users rated their theoretical expectations in terms of journalistic quality and compliance with ethical standards, comparing weblogs and daily newspapers. In a consecutive 2 × 2 experimental design, 120 participants read a journalistic text with varying source information (weblog/daily newspaper) and varying degree of adherence to ethical standards (ethically questionable/neutral). Participants then rated the quality of the text and its ethical standards. Results indicate that daily newspapers more than blogs are expected to deliver journalistic quality. But when read, texts are evaluated according to their content rather than their source. Ethically questionable texts in newspapers are disapproved as much as ethically questionable blog postings.