?Ich glaube, die Deutschen hassen mich“

Based on attribution theory, we assume that readers’ opinion formation (perception of victim’s personality, causal attribution, attribution of responsibility, emotional reactions) in the case of abductions in foreign countries is influenced by newspapers’ presentations of the victim’s altruistic versus egoistic reasons for travelling. Moreover, we assume that reasons for travelling can be conveyed either by verbal or by visual information. To prove this, we conducted an experiment on a fictional abduction by adapting the case of Susanne Osthoff, a German archaeologist kidnapped in Iraq in 2005. The results, indeed, show that verbal media content heavily influences readers’ opinions: When a newspaper article suggested altruistic reasons for travelling, readers attributed more positive character traits to the victim, held the victim less responsible for being kidnapped and for paying ransom money, and felt less anger and more sadness. In contrast, visual information only shaped readers’ opinions when there was no verbal information about the victim’s reasons for travelling available in the text. The causes and consequences of these findings are discussed.