Win the China IP war and gain globally |
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| Authors: | David McHardy Reid Simon MacKinnon |
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| Institution: | 1. Professor of Global Business Strategy, Seattle University Albers School of Business and Economics;2. Chairman of Aggreko China, Sinophi Healthcare, and Global Green Power;3. Director of London Bridge Capital;4. and Partner in Xcelerate Venture Capital |
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| Abstract: | The loss of intellectual property (IP) is a compelling problem for international companies developing their business positions in China. This article reports on a qualitative study that involved 20 face‐to‐face interviews with CEOs of major IP‐owning companies as well as IP lawyers, IP protection consultants, and security agents who track down offenders to provide case evidence to the Public Security Bureau. Our data analysis implies that a majority of companies were found to be lax in their IP protection measures, relying perhaps too much on legal redress rather than a priori preventatives. As a response, a strategic framework (BARD—best practice, audit, review, design) has been developed that, if applied, will deliver higher levels of IP protection. © 2010 Wiley Periodicals, Inc. |
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