中美高校基金运用比较研究

本文通过对美国大学基金筹集和管理的研究,指出美国大学基金的投资理念和投资策略,包括做好高校品牌营销工作、培养学生的回报意识、成立募集资金专门的机构、建立一套完善的规章制度等,阐述这些理念和策略对于我国大学基金运用的启发意义,以便提高我国高校基金的使用效率。

Comparative Study of Colleges and University Fund Use in U.S.and China

Based on the research of fund raising and management of the American university,the paper points out the investment philosophy and investment strategy of the American university fund,including doing well brand marketing,training students’ return consciousness,building a special agency of raising money,and setting up a set of rules,at last,discusses the significance of the idea and strategy for using college fund in order to improve the efficiency in the use of university funds.