| 浅谈高校顾客满意战略 |
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| 引用本文： | 王国强,万金庆.浅谈高校顾客满意战略[J].价值工程,2012,31(3):245. |
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| 作者姓名： | 王国强 万金庆 |
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| 作者单位： | 上海海洋大学,上海,201306 |
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| 基金项目： | 上海市第四期本科教育高地建设项目 |
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| 摘 要： | 为实施高教质量工程,高校的质量观应由"符合型"转向"适用、服务型",应倡导顾客满意战略的实践。文中结合实际探讨高校为何要倡导顾客满意战略、高校顾客的需求和期望、学生满意测评等。
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| 关 键 词： | 顾客满意战略 学生满意测评 高校 |
Discussion on the University's Customer Satisfaction Strategy |
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| Wang Guoqiang
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Van Jinqing.Discussion on the University's Customer Satisfaction Strategy[J].Value Engineering,2012,31(3):245. |
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| Authors: | Wang Guoqiang Van Jinqing |
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| Institution: | Wang Guoqiang;Wan Jinqing(Shanghai Ocean University,Shanghai 201306,China) |
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| Abstract: | The universities require changing the concept of quality from "quality conformity" to "applicability,service mode",advocate the practice of customer satisfaction strategy,for the improvement of the higher education quality.The paper uses universities as a case study to discuss why to advocate customer satisfaction strategy,customer needs and expectations,student satisfaction evaluation,etc. |
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| Keywords: | customer satisfaction strategy student satisfaction evaluation universities |
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