| 试析旅游规划中的客源市场分析 |
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| 引用本文： | 林璧属. 试析旅游规划中的客源市场分析[J]. 旅游学刊, 2001, 16(6): 54-56 |
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| 作者姓名： | 林璧属 |
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| 作者单位： | 厦门大学管理学院旅游系,福建,厦门,361005 |
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| 摘 要： | 客源市场分析应当成为旅游规划的首要因素.现有旅游规划质量不高的主要原因在于客源市场分析不深入、旅游消费行为研究欠深化、市场预测与客源目标市场定位不准确.只有强化旅游规划中的客源市场分析,加强旅游规划人才的培养与培育才是制作高质量旅游规划的根本途径.
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| 关 键 词： | 旅游规划 客源市场 旅游消费行为 |
| 文章编号： | 1002-5006(2001)06-0054-03 |
| 修稿时间： | 2001-05-20 |
An Analysis of Tourism-Generating Market in the Tourism Planning |
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| LIN Bi|shu. An Analysis of Tourism-Generating Market in the Tourism Planning[J]. Tourism Tribune, 2001, 16(6): 54-56 |
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| Authors: | LIN Bi|shu |
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| Abstract: | The analysis of tourism|generating market should be the most important factor in the tourism planning.The main reasons of the low quality in the present tourism planning lie in the shallow analysis of tourism|generating market and less deep research of tourism consumptive behavior,and the incorrect market forecast and the target market position,which results in the weak feasibility and operation in the tourism planning.Only by intensifying the analysis of tourism|generating market and the training of the personnel in the tourism planning can the quality of the tourism planning be improved. |
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| Keywords: | tourism planning toruism|generating market tourism consumptive behavior |
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