| 基于现代企业经营的“老字号”品牌价值提升研究 |
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| 引用本文： | 赵佳元,段福兴.基于现代企业经营的“老字号”品牌价值提升研究[J].价值工程,2009,28(9):80-82. |
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| 作者姓名： | 赵佳元 段福兴 |
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| 作者单位： | 山东理工大学,淄博,255049 |
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| 摘 要： | 传统"老字号"企业缺乏对自身品牌的管理,尤其缺乏在新的经营环境下品牌再造,致使"老字号"的发展陷入了困境。从"老字号"的发展现状和面临的问题入手,对"老字号"进行重新定位,提出了"老字号"改造的的原则和方法,为"老字号"品牌价值提升提供了新方法。
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| 关 键 词： | “老字号”品牌 品牌价值 提升 |
To Study on Promoting Value for the Time-Honoured Brand Based on Managing of the Modern Enterprise |
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| Zhao Jiayuan,Duan Fuxing.To Study on Promoting Value for the Time-Honoured Brand Based on Managing of the Modern Enterprise[J].Value Engineering,2009,28(9):80-82. |
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| Authors: | Zhao Jiayuan Duan Fuxing |
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| Institution: | Shandong University of Technology;Zibo 255049;China |
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| Abstract: | Time-honoured brand Enterprise is lack of the management of its brand,and it is especially lack of the Business Process Reengineering.All these make the development of the Time-honoured brand Enterprise in a difficult position.It dicusss the problem in a new view of the status,and put forward the Principles and methods,and it provide a new method for the upgradeion of the brand value. |
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| Keywords: | Time-honoured brand brand value upgradetion |
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