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Extending the product life cycle |
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| Authors: | Ben M Enis Raymond La Garce Arthur E Prell |
| Institution: | 1. Ben M. Enis is a faculty member in the Department of Marketing, University of Houston, USA;2. Raymond LaGarce teaches marketing at Southern Illinois University, Edwardsville, USA;3. Arthur E. Prell is chairman of the Department of Marketing/Management Science at Southern Illinois University, Edwardsville, USA |
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