Abstract: | ![]() Although the work of Clarence Ayres is held in high regard within the tradition of American Institutionalism, it has made little impact upon the study of technology more generally. Moreover, even within the Institutionalist tradition, his work is seen to embody a tension - on the one hand his dichotomy between technology and institutions is too strict, but to the extent that it is "softened," his main contributions are undermined. This paper argues that Ayres' work does have something to contribute to current technology debates, but that this contribution cannot be made if his conception is "softened" in the way that recent contributions suggest. |