农产品网络交易模式与风险控制机制研究

伴随农产品交易体系不断完善,风险控制也得到加强,但农产品"卖难"的问题并没有完全解决,价格操纵现象时有发生。基于农产品的特点和销售渠道的不畅,传统现货市场的交易方式经常造成农产品价格失真。利用网络技术、电子金融和电子商务手段打造现代农产品网络交易市场,不仅能有效提高农产品交易的效率,而且能显著改善农产品价格的时滞性、分散性、波动性和信息不对称性。为此,研究农产品网络交易市场、交易模式和风险控制机制,对现代农产品交易市场的健康发展具有重要意义。

Study on the Transaction Pattern and Risk-control Mechanism of Agricultural Commodities on website

Along with the great improvement of agricultural commodities′ transaction pattern,the risk control is also strengthened.To agricultural commodities,however,it is still difficult to have a good sale and its price manipulation does still occur from time to time.Based on the features and the poor sales channels of agricultural commodities,the traditional transaction patterns of spot market always cause its price distortion.Using the network technology,electronic banking and e-commerce means to build modem agricultural network market,not only can improve the efficiency of agricultural trade,but also can markedly improve agricultural prices of time lag,dispersion,volatility and information asymmetry.So,it is of great significance for their healthy development to study the modern trading market,transaction pattern,and risk-control mechanism.