基于全价值链的我国旅游地产投资策略研究

作为房地产业与旅游业产业融合的产物,近年来旅游地产在我国迅速发展,并引起了各大投资主体的广泛关注。面对激烈的市场竞争和复杂的投资环境,传统的投资策略已无法保证最大化的价值增值。全价值链是一种新的价值链观点,这一新的理念带给人们一个全新的思考问题的方式。为此,基于全价值链的旅游地产投资策略研究,将为我国旅游地产的投资活动提供全新思维下的理论指导。

Study on Investment Strategy of China Tourism Real Estate Based on the Whole Value Chain

As a product of integration of real estate and tourism industry,tourism real estate rapidly developed in China in recent years,and also attracted wide attention from investors.In the fierce market competition and complex investment environment,the traditional investment strategy can not maximize the value added.The whole value chain is a new value chain view,which puts a new thinking way.Therefore,study on investment activities of tourism real estate based on the whole value chain will provide a new theoret...