啤酒品牌整合营销传播策略研究

整合营销传播作为当今信息社会最有效的传播工具和方法,也是品牌传播、品牌形象塑造最有效的手段。中国啤酒营销已经进入品牌营销的时代,中国啤酒企业只有认真分析,制定科学创意的整合营销传播策略,才能更好地打造自己的品牌,增强自己的核心竞争力,在市场的激烈角逐中立于不败之地。

Beer Brand Integrated Marketing Communication Strategy Study

In today information society, integrated marketing communication is not only the most effective communication tools and methods, but also is the most effective means of brand communication and brand image shaping. The Chinese beer marketing already entered the brand marketing times. In the era of brand marketing, only through careful analysis, formulate scientific and creative integrated marketing communication strategy, was the brands better build and was the core competitiveness strengthen, and the Chi- n...