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危机中物流企业服务项目新探
引用本文:段余君. 危机中物流企业服务项目新探[J]. 中国商贸:销售与市场营销培训, 2009, 0(5)
作者姓名:段余君
作者单位:宁波大红鹰学院经济管理分院 
摘    要:
物流成为十大产业振兴规划的一员,旨在长期促进中国经济的发展。但是,由于第三方物流企业的物流服务的深度和广度有限,使企业危机重重。唯有满足客户、社会、行业的需求,开拓新的市场,才能在竞争中获得企业发展。因此,企业可以开展新的物流服务项目:第一,信息咨询服务,帮助企业将产品运往适销对路的地区;第二,商品展销服务,帮助工商企业缩短销售半径;第三,仓储超市服务,服务农村经济,提高农民生活质量;第四,物流集成服务,帮助企业做大做强。同时分析了当前实施这四个项目的条件。

关 键 词:物流企业  服务项目  危机

Innovation Services in Third-party Logistics Enterprises
Duan Yujun. Innovation Services in Third-party Logistics Enterprises[J]. China Business & Trade, 2009, 0(5)
Authors:Duan Yujun
Abstract:
Logistics has become the top ten industries in revitalization plan,aimed at long-term promotion of Chinese economic development. However,because of the lack of third-party logistics enterprises innovative service awareness and customer demand for personalized service,so that most crisis around many companies. Only if satisfied the needs from customers,society and industry,and opened new market,companies could be developed in the competition. Therefore,enterprises can carry out some new logistics service items:firstly,information consulting services,which could help enterprises deliver the goods to the right areas; secondly,merchandise sales service,which could help shorten the sales radius between industrial companies and commercial companies;third,storage supermarket service,which could promote the rural economy,improve farmers’ life quality;fourthly, logistics integration services,which could help enterprises become bigger and stronger. Meanwhile,this article analyzed the conditions to implement the four innovation items.
Keywords:logistics enterprises  service items  crisis
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