| 企业营销安全预警原理与结构模型 |
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| 引用本文： | 李蔚,董亚妮. 企业营销安全预警原理与结构模型[J]. 商业研究, 2009, 0(2) |
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| 作者姓名： | 李蔚 董亚妮 |
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| 作者单位： | 四川大学工商管理学院,四川,成都,610064 |
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| 基金项目： | 国家自然科学基金，教育部全国高校博士点基金 |
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| 摘 要： | 从安全科学的理论出发,提出了企业营销安全预警的原理模型,以原理模型为基础,总结出了企业营销安全预警结构模型。在结构模型中,将预警分为警素、警态和警控三大体系,警素则包括了环境、市场、战略、策略、运作五大要素,警态则包括了安全、风险、威胁、危机、失败五大形态,而警控则包括了警源、警兆、警指、警度和警策五大系统。
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| 关 键 词： | 营销安全 预警原理 结构模型 |
The Alarm Principle and Model of Enterprise Marketing Security |
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| LI Wei,DONG Ya-ni. The Alarm Principle and Model of Enterprise Marketing Security[J]. Commercial Research, 2009, 0(2) |
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| Authors: | LI Wei DONG Ya-ni |
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| Affiliation: | School of Management;Sichuan University;Chengdu;610064;China |
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| Abstract: | According to the "adventurous jump" theory of Karl Heinrich Marx,the paper takes the transition from merchandise to money as a marketing course and holds the management of "adventurous jump" as marketing security management.In the analysis the basic framework of marketing security management includes 3 elements: factor,state and character,while a 3-dimensioned marketing security management model has 125 types of combination of the 3 elements above.Based on the 125 types of combination,this paper puts forwar... |
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| Keywords: | marketing security alarm principle model |
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